Andi Grant's Blog - Everyday Real Estate with a Twist

Prior to starting the blogging process, I had heard quite a few disparaging remarks about it. People said things like, "If you blog, you must not have anything better to do" and "blogging is for people who need the business." I'm not gonna lie, I too was somewhat in agreement and skeptical because 1)  I was misinformed 2)  who the heck had time to write a well thought out article day-to-day or week-to-week? But then duh, it dawned on me that it wasn't about the who that blogged, but the why they blogged.

Once you fully grasp the why, nothing else matters and you make the time!  You farm because you want to market yourself to potential clients for business.  You place expensive ads in local media because you want to market yourself to potential clients for business. You perform open houses because you want to market yourself to potential clients for business.  So why in this instance wouldn't you not want to market yourself, your services, your listings to potential clients for business in far greater numbers by blogging?  Why wouldn't you want to reach your targeted market with little to no cost to you by positioning yourself where they are hanging out, on the internet?

In the blog I recently posted "The SEO Rapture - Will the Reluctant Agent Be Left Behind" I also mentioned how for some people it simply was a matter of being overwhelmed with the enormity of social marketing, blogging and SEO as a new form of marketing.  They are hoping it is a fad that will go away. 

I seriously don't envy brokers who have new or veteran agents on their hands that rebel or refuse to see the why they should blog in terms of where effective marketing and self-promotion is headed. For some of you who've been in the business awhile, you probably had to wrestle thick listing books out of the hands of some when the computer age hit.

I know it sounds as if I'm beating a dead horse, but I hate to see those that TRULY love the business fade into the background because of fear or misinformation. 

 photo courtesy of Creative Commons Org